November 29 2023 / Campaigns News
PRIO Aulas: company launches video series that shows the power of sports and music in social transformation
Content brings stories and messages from founders, teachers and students of projects that helped over 23,000 young people in communities in Rio
We can transform people’s lives through sports and music: This is what PRIO, the largest independent oil and gas company in Brazil, believes. It was through them that over 23,000 young people have already learned at Todos na Luta, Favela Brass and Instituto Reação. To tell a little more about this purpose, present the projects and their impact on people’s lives, the company launches the “PRIO Classes” series on its social networks this week. There will be three episodes, this Monday (27), Wednesday (29) and Friday (1), one for each project. The objective is to show the potential that initiatives like these have to make a difference and build a better future.
“Before doing judo, I had no perspective on life, I have never imagined being a top athlete, having education. When I started practicing, traveling, meeting people and having the opportunity to study, things changed. Thanks to judo I conquered my house, my car, my family,” says Raquel Silva, former student, professional athlete and currently judo teacher at Instituto Reação, who has received support from PRIO since 2017.
Throughout the series, we will learn about the stories of Raquel and her student Ágatha Silva. In addition to them, the episodes will feature Raff Giglio, boxing teacher and founder of Instituto Todos na Luta; Nicolas Andrade Cardoso Pereira – known as “cafezinho” – boxing student; Tom Ashe, British trumpeter and instrumentalist and founder of the Favela Brass project and Rafael da Silva Teixeira, student of the project. The content format also presents a different proposal: the stories will be told by themselves through questions and answers in which the interviewee and interviewer change positions, telling their personal views and stories.
“When I’m in front of the band and I’m very proud of my students who are there, I think about how many students weren’t on stage and won’t have this opportunity to learn an instrument. With the support from PRIO, our work begins to offer this opportunity to more children, to scale this model,” says Tom Ashe.
This year alone, PRIO maintained its active support for more than 40 social, cultural and sports projects, with investments of around R$ 28 million. “The I Love PRIO movement emerged as a declaration of love for Rio and the projects we support and which we believe generate value for society. This is one of our ways of giving back and contributing, being directly linked to our values. We are dynamic, non-conformist, we care for people and we seek high performance. Discipline, focus and partnership is something we also see in these projects,” says Gabriel Hackme, manager of sponsorships and incentive projects.
The company will continue to support these projects in 2024 and seek visibility for students and athletes supported by them, increasingly providing integration between their projects to give voice and space to these promising young talents.
Be enchanted by Favela Brass
A non-profit association that helps young people between 7 and 17 years old from the favelas and public schools of Rio de Janeiro to reach their full potential and transform their lives through a free music education program, focusing on Brazilian popular music and jazz – this is Favela Brass. The association holds music workshops in the Pereira da Silva community and at the Modernist Bandstand of Aterro do Flamengo, where students could learn wind and percussion instruments, playing a repertoire typical of Rio de Janeiro’s fanfares and popular blocks. The goal is to prepare children to not only be part of our bands and perform in the city’s public spaces, but also acquire formal musical knowledge. Over 600 students have already been through the project, which today has 222 young talents.
Learn more at: https://favelabrass.org/
Get inspired by Todos na Luta
The story of this project is intertwined with that of boxing teacher Raff Giglio. In the 1990s, with the increase in violence in the Vidigal (RJ) community, the professor decided to open the gym’s doors to socially vulnerable children and adolescents residing in that location free of charge. An environment conducive to the discovery of new and promising talent and adequate preparation was created so that they could compete in national tournaments, inspiring other young people to follow this sport. By sharing the comprehensive education of children and young people with the family, school and public and private partners, the Institute ensures its educational intentionality. Around 3,000 students have already attended the institute.
Learn more at: https://todosnaluta.wordpress.com/
Learn with Instituto Reação
Founded 20 years ago by judoka and Olympic medalist Flávio Canto, his former coach Geraldo Bernardes and friends, it is a Civil Society Organization that fosters human development and social integration through sports and education. The proposal is to use sport as an educational and social transformation tool, training black belts on and off the mat. The Institute objective is to accompany children from the age of four until their first job and the fundamental attributes teach how to fall and get up as constant learning, using three precepts: build, conquer and share. Instituto Reação has 12 centers spread across five Brazilian states: Rio de Janeiro, São Paulo, Cuiabá, Rio Grande do Norte and Minas Gerais, and has already benefited more than 20,000 children, adolescents and young people.
Learn more at: https://institutoreacao.org.br/