April 03, 2023 / News
In an unprecedented action, PRIO announces its sponsorship of nine athletes from various sports modalities
Rio de Janeiro, April 3, 2023 – PRIO (B3: PRIO3 – formerly PetroRio), the largest independent oil and gas company in Brazil and a pioneer in recovering and increasing the useful life of mature fields, announces its sponsorship of nine paratheletes from various sports modalities. The first Brazilian private oil company to support paratheletes, PRIO reinforces its commitment to promote a more inclusive and less unequal society through sports.
The PRIO team has as its ambassador the swimmer and paralympic medalist Clodoaldo Silva, 43, considered the greatest Brazilian para-athlete. And the team is composed of four men and five women: Wallace Antonio (weight throw), Gabriel Araujo (swimming), Alana Maldonado (judo), Julyana da Silva (discus throw), Diana Barcellos (rowing), Brenda Freitas (judo), Antônio Tenório (judo), Wilians Silva de Araújo (judo), and Camille Rodrigues (swimming).
“The idea is to make the athletes feel part of a team with values that are aligned with PRIO’s pillars: efficiency, resilience, and results. In addition, with this initiative, we intend to contribute to improving the training conditions, travel, and routine of the athletes,” explains Gabriel Hackme, manager of PRIO’s Incentive Projects and Sponsorships.
PRIO will have its brand printed on the uniforms, specially developed by the company. The clothes bring elements such as the graphic representation of the skull and tentacles, in a layout that is easy to understand and carries the values of PRIO, following the trend of minimalist classic design. Rick de Abreu, Head of Creation of PRIO, explains the conception: “With the skull we want to transmit the message of personal transformation through team spirit, besides being a form of causing great impact on the perception of the team by the adversaries. We also used elements such as the tentacles that represent the octopus, name of the first platform of the company and animal vanguardista in the communication of PRIO.
The creative adds that it was a great challenge to propose the look for such incredible and recognized athletes, involving a lot of research and conversations to arrive at the final design of the uniforms. “We are counting on the help of PRIO ambassador Flávio Canto and the ambassador of the parathelete team, Clodoaldo Silva,” he concludes.
The sponsorship of the team is one of the company’s many initiatives to promote sports. PRIO also supports other sports, such as auto racing (sponsoring the driver Nicolas Costa and the Porsche Carrera Cup), martial arts, as well as actions to encourage culture and preserve the environment.
PRIO is the largest independent oil and gas company in Brazil, a pioneer in recovering and increasing the useful life of fields in production. Created in 2015 and with its assets located in the Campos Basin, the company focuses on excellence and the pursuit of operational efficiency, prioritizing the safety of operations and care for the preservation of the environment.
Carioca, PRIO has a purpose that goes beyond O&G, the company extracts the best of its energy to make the world a more efficient place. In addition, it seeks to transform society by encouraging sports, culture, and environmental preservation. The company has just launched a portal that receives proposals from those seeking support for its initiatives. Link
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