PRIO celebrates 10 years with campaign and actions with a social and environmental impact

PRIO is celebrating its 10^th anniversary with an institutional campaign entitled “Much more than oil and gas.” The initiative includes two animated films starring the Chief Executive Octopus, a mascot that alludes to the first field operated by the company. The octopus also illustrates the anniversary logo and has become a mascot, which will appear throughout the year in Out of homes and will be present at events sponsored by PRIO throughout the year, such as SP Arte, one of Brazil’s largest art fairs held at the beginning of April in São Paulo.

“With distribution in online and offline media, the campaign kicks off a series of activities that we will be promoting throughout this year to celebrate our first decade, highlighting that there is much more to come,” reveals Olivia Richardson, Head of Communications and Marketing at PRIO.

Among the new features is a documentary web series presented by journalist Carol Barcellos, who has become an ambassador for the company’s Health and Wellness Program. Production will show how PRIO’s investments in quality of life have a positive impact on employees, including visits to offshore operations. Barcellos joins the PRIO Team, a group of ambassadors that includes former judoka Flavio Canto.

The company is also expanding the activities of the I ❤ PRIO platform, which has already supported over 60 projects. In 2025, PRIO is sponsoring the Gigantes de Nazaré (Nazaré Big Wave Challenge) championship, including the stage in Rio de Janeiro, for which the company has taken on the naming rights, and the Vivendo um Sonho Surf (Living a Surfing Dream) project, aimed at young people from Rocinha, in the South Zone of Rio de Janeiro. The company is also preparing to launch its own event, which will combine street running with cultural performances.

With R$ 130 million invested in 77 socio-environmental projects and a reduction of more than 20% in relative carbon emissions, PRIO is reinforcing its sustainability, efficiency, transformation and well-being pillars. The 10^th anniversary campaign reflects the company’s position as an agent of transformation and innovation in the oil and gas industry.

Check out some of the other projects and events that will be part of the platform in 2025:

Tennis Route

Fosters the development of young talent in Brazilian tennis, encouraging the sport and expanding opportunities. The program stood out for its contribution to national sports development. 

Carandai 25

With a focus on valuing Brazilian designer fashion, Carandaí 25 fosters creativity and local entrepreneurship. The event brings together independent brands and artists in a collaborative space. PRIO is also taking the opportunity to give visibility to the projects it supports. This year, Marulho – a project that reuses discarded fishing nets to make fashion items – will have its own booth at the event.

Rio Marathon 

PRIO will be present at the Rio Marathon, one of Brazil’s major sporting events, encouraging physical activity and well-being. The initiative reinforces the company’s commitment to health and quality of life. 

Plays and Musicals

PRIO supports cultural productions such as “Tom Jobim”, “Mamma Mia” and “Prima Facie,” promoting access to quality art and entertainment. The shows delighted audiences and enhanced the Brazilian theater scene. 

UpHill Marathon

In the UpHill Marathon, the challenge involves sportsmanship and personal overcoming, standing out in one of the country’s most emblematic races, in which athletes will be challenged to run uphill to Christ the Redeemer, the symbol of Rio.  

Instituto Vida Livre 

Instituto Vida Livreis also a new addition to the company’s support portfolio. It works to rehabilitate and release wild animals, promoting environmental preservation. The partnership reinforced the company’s commitment to sustainability and biodiversity conservation. 

Pirilampos 

The Pirilampos project fostered creative workshops for socially vulnerable children, encouraging education and inclusion. The initiative had a positive impact on local communities. 

WTR and XTerra

PRIO is present on the WTR and XTerra circuits, which promote outdoor sports and contact with nature, combining running with ecological trails. The competitions encouraged healthy practices and environmental awareness among the participants.

SP Art and Art Rio 

The events celebrated contemporary art and connected artists, galleries and collectors. The initiatives highlight the importance of culture and the art market in Brazil.

Spectaculu 

A project that offers professional and artistic training to young people in vulnerable situations. The action reinforces social impact and transformation through education and culture.