IPRIO

Instituto Reação

Founded 21 years ago by judoka and Olympic medalist Flávio Canto, his former coach Geraldo Bernardes and friends, Instituto Reação fosters human development and social integration through sports and education as tools and has already benefited around 4,000 children and young people. This was our first sponsored social project, having been with PRIO since 2017.

Instituto Dona de Si

Instituto Dona de Si is engaged in the personal and professional development of women. Its goal is to increase female leadership in all sectors of the Brazilian economy, from individual micro-entrepreneurs to high-level corporate leadership positions. The Institute believes that every woman needs to build new beliefs, modifying actions and becoming an entrepreneur of herself.

Favela Brass

The mission of Favela Brass is to foster cultural inclusion and social transformation through musical education for young people in communities and public schools surrounding the Santa Tereza district in Rio de Janeiro. Students learn wind instruments, percussion and a repertoire typical of marching bands and street groups – from sambas and marchinhas to the Rio de Janeiro’s funk and jazz.

Instituto Vini Jr

The mission of Instituto Vini Jr. is to support Brazilian public schools in building new teaching-learning models, using technology as a tool and sport as a language. Its methodology aims to increase teachers’ confidence and make the school an attractive place for students, valuing the strengths and interests of new generations.

Rede Cruzada

Rede Cruzada is a century-old institution that monitors the full basic education journey as a strategy for inclusion and social transformation. It serves over 1,000 beneficiaries daily, including 650 children aged 1 to 4 in formal early childhood education and 290 children and adolescents aged 6 to 17 in after/before school education in 4 units in Rio de Janeiro.

Sem Barreiras

Sem Barreiras is a project conceived by Olympic medalist Adriana Samuel and was created with the purpose of forming a new generation of citizens through sports. Combining volleyball, track and field and judo, the project encourages and teaches children and teenagers to overcome their own limits and reinvent themselves every day. Through practice and the values it brings, Sem Barreiras shows this generation that any future is possible.

Instituto Todos na Luta

The story of Instituto Todos na Luta is intertwined with that of boxing instructor Raff Giglio. The institute serves the communities of Vidigal, Chácara do Céu and Rocinha and is divided into two segments: education through sports, aiming to include young people in sports and contribute to their full development through recreational and educational activities; and High Performance Team, where students are offered adequate preparation for the practice of competitive Olympic boxing. The organization currently has over 100 participating students.

Time PRIO Paralímpico

The Time PRIO Paralímpico was created in 2023 with 9 athletes and 1 ambassador, highlights from various sports, such as judo, swimming, rowing and track and field. Fostered through the Sports Incentive Law, this project allowed athletes to focus on their preparation for Paris 2024 with more quality and resources. “The mind is unstoppable.” is the motto that the Team adopts.

Spectaculu

The Escola de Arte e Tecnologia (School of Art and Technology), founded 25 years ago, helps young people from Rio de Janeiro and the metropolitan region to face social and economic challenges. Every year, it trains around 150 young people from suburbs and favelas for the job market in the creative industries, offering programs in sundry technical fields. It also fosters critical thinking and provides training in topics such as philosophy, citizenship, and cultural diversity, boosting young people’s self-esteem.

Instituto Tennis Route

Founded in March 2010, Instituto Tennis Route uses sport as an educational and social transformation tool, training individuals both on and off the court. Believing that tennis develops skills such as discipline, teamwork, self-confidence and respect, it offers quality courses and training for all ages and levels, as well as extracurricular activities such as english classes and school support; thus, fostering human development.

Vivendo um Sonho Surf (VUSS)

Vivendo um Sonho Surf, founded by Carlos Belo in the Rocinha community, aims to preserve the essence of surfing in the region — a sport that was fading in 2018. The project offers surfing lessons to children in Rocinha and other communities in Rio de Janeiro, ensuring that future generations continue to benefit from the sport. Currently, it has a group of young surfers and more than 50 surfboards used by the community.

Instituto Vida Livre

Instituto Vida Livre, founded by Roched Seba, is a Brazilian NGO dedicated to the rehabilitation and release of wild animals at risk in Rio de Janeiro. The organization supports wildlife seized by regulatory authorities and carries out voluntary rescue operations, contributing to the preservation of biodiversity.

Its work is structured through Wildlife Release Areas (ASAS), which cover all stages of the rehabilitation process, ensuring the safe return of animals to the wild.

Pirilampos do Planeta

Pirilampos do Planeta is an initiative that transforms plastic waste into luminous art, combining sustainability, social impact, and environmental awareness. Created in Teresópolis (RJ) by artists Flávio Carvalho and Lula Duffrayer, the project directly benefits around 60 families and pays up to 15 times more for recycled materials.

The initiative delivers workshops in schools and hospitals through a solidarity-based model: private institutions pay for the workshops, enabling the project to provide free environmental education to public schools while ensuring fair compensation for waste pickers.

ArtRio

Founded in 2011, ArtRio is recognized as one of the most important events in the arts calendar. Since its first edition, the fair has promoted a calendar of actions throughout the year, bringing knowledge and contact with art to different audiences, both encouraging visits to museums, galleries and institutions and carrying out educational and cultural activities in different spaces.

As a way of recognizing and encouraging the dissemination of art among Rio residents, PRIO has become one of the main sponsors of the event since 2023.

Fronteiras do Pensamento

Since 2006, Fronteiras do Pensamento has brought together influential thinkers in conference cycles to debate major current issues. It questions, collects answers and explores ideas that impact and nourish the entire society: in art, business and everyday life, in a trajectory with over 300 international conferences.

Teatro IPRIO

The Teatro I🖤PRIO, located in the Jockey Club Brasileiro, is in the heart of the south zone of Rio de Janeiro, between the districts of Leblon, Gávea, Jardim Botânico and Lagoa. It offers a modern structure, cutting-edge technology, plenty of comfort, more than 350 seats and an external area of approximately 300 sqm.

SP-ARTE

SP–Arte is the main art fair in Latin America, held annually at the Bienal Pavilion in São Paulo. For over two decades, it has played a fundamental role in the professionalization, growth, and promotion of the Brazilian artistic market. Furthermore, it encourages the emergence of new interlocutors and drives the internationalization of Brazilian art. The fair also offers educational programs, such as talks with artists and audio guides, and brings life to the city with exhibition openings and studio visits.

Carandaí 25

The Carandaí 25 movement’s mission is to accelerate and give visibility to new brands that make authorial fashion in Brazil, strengthening creativity and conscious consumption. The Festival takes place twice a year in Rio de Janeiro. They are always on the lookout for opportunities to create new business, aiming to grow their independent brands in the retail market.

Prima Facie

Written by Suzie Miller, the play Prima Facie made its debut in 2022 in London. Due to its international success, it has been staged several times around the world, including in Brazil, where made its debut in April 2024, with the actress Débora Falabella in the lead role. In some showings in Brazil, the author of the play participated in debates on topics such as female representativeness in the judiciary, legislation on sexual violence, and the impact that the play has been generating.

MAMMA MIA!

‘MAMMA MIA!’ is a musical based on Abba group’s songs, which made its debut in 1999, in London. It has been a continuous success for over two decades. Translated into more than 14 languages, it has already been seen by 42 million spectators. The Brazilian version, directed by Charles Möeller and Claudio Botelho made its debut in 2023, and reached more than 80,000 spectators and also, its season was extended several times.

Tom Jobim Musical

Tom Jobim Musical is an exciting production that portrays the life and legacy of Brazil’s greatest popular artist, responsible for taking Bossa Nova from the sands of Ipanema to the world. The lavish production brings together 27 actors and 13 musicians on stage, the text was written by Nelson Motta and Pedro Brício, directed by João Fonseca, and musically-directed by Thiago Gimenes.

Rio Marathon

The Rio Marathon is one of the largest sporting events in Latin America, attracting thousands of national and international runners to compete in several distances, including marathons, half marathons and shorter races. This year, we named the 5k street race I💙PRIO.

Gigantes de Nazaré

Created in 2018, Gigantes de Nazaré quickly became a reference in giant wave surfing, attracting athletes from all over the world. With cinematic-level production and image capture, Gigantes de Nazaré captures the best waves and does livestreams, always evolving and breaking barriers.

WTR Floresta da Tijuca

WTR (World Trail Races) is a series of trail running events that combine sport, nature, and outdoor experiences. It has several stages throughout the year, WTR offers routes of several distances and modalities (such as trail running, mountain biking, and duathlon) in stunning natural settings. It is an opportunity for athletes and enthusiasts to connect with nature and the outdoor sports community.

X-TERRA Búzios

X-TERRA is one of the largest off-road sports circuits in the world, bringing together triathlon, trail running, and mountain biking events in paradisiacal and challenging locations. Each stage is an immersion in unique natural landscapes, with routes that explore trails, beaches, mountains, and native vegetation. More than a competition, XTERRA is a complete experience that combines adventure, tourism, and a healthy lifestyle.

UPHILL Cristo Redentor

UPHILL Cristo Redentor offers the opportunity to conquer one of the most unique challenges in the world, taking participants to the foot of the iconic Christ the Redeemer statue. With a route immersed in nature and breathtaking views, the race challenges athletes to reach the top, offering a unique experience.

I💙Corida PRIO

The I💙Corrida PRIO will be the first run to be held at Jockey Clube Brasileiro at sundown, featuring live music before, during and after the competition, in addittion to offering a leisure area filled with experiences, culture and gastronomy. The distances will be 5 km individual, 10 km individual and a 10 km relay with two participants running 5 km each.