PRIO sponsors the largest Chavo exhibition in the world

13 Oct 2025

PRIO announces the sponsorship of the largest exposure ever held on Chavo, an icon of Latin American television that continues to enchant generations. Responding to the public’s request, the exhibition arrives in Rio de Janeiro and promises to celebrate the work with a unique immersion in the universe created by Roberto Gómez Bolaños.

In the oil and gas business, PRIO specializes in breathing new life into old oil wells that have already produced a lot but still have much to offer; in the realm of culture, the logic is the same: bet on stories that cross generations and remain relevant. “Chavo – The Exhibition” arrives to show that what is good not only lasts but can be revitalized and celebrated in always surprising ways.

The sponsorship is made possible by the platform I ❤ PRIO, which has already allocated over R$ 100 million to cultural, sports, and social initiatives. Project partner that generates positive impact and real connections, PRIO reinforces, once again, its role as a company that goes beyond oil, keeping the flame of culture, innovation, and good stories alive.

For Olivia Richardson, Head of Marketing and Communications at PRIO, the initiative embodies the essence of the company: “At PRIO, we believe in creating value by looking at what already exists, but with a fresh perspective, full of energy.” The series El Chavo is the perfect example: “An artwork that transcends generations and, just like our revitalization projects, remains alive, fun, and always relevant. That is what drives us.”