ArtRio 2025: PRIO brings art and technology together with a new interactive experience

23 Sep 2025

PRIO will be present at ArtRio 2025, one of the largest art fairs in Latin America, offering a proposal that combines creativity, technology and social inclusion. At the company’s booth, visitors are invited to create personalized works of art in real time using artificial intelligence, transforming answers and preferences into unique pieces. Each participant can take home their creation in a digital version and as a framed poster, extending the reach of the experience beyond the fair.

With the concept “What if we could make art with what’s going on in your mind?,” the action seeks to show how technology can become artistic expression and brings the brand closer to a diverse audience. PRIO’s presence at the fair is made possible by the I❤PRIO sponsorship platform, which reinforces the company’s support for culture and for innovation.

The initiative also includes actions aimed at inclusion and access to culture. Twenty young people from the Rede Cruzada and CDD SKATE-ARTE social projects take part in a guided tour to explore the world of visual arts. The guided tour will be an invitation to explore new references, awaken curiosities and see different forms of expression. In addition, three young people from Rede Cruzada will take part in an exclusive audiovisual capture and creation workshop, where they will learn how to turn their cell phones into a tool for expression and storytelling, putting them into practice at the event under professional supervision.

For PRIO, the proposal reinforces the company’s commitment to generating a positive impact beyond the oil and gas sector. “At PRIO, we believe that art has the power to broaden perspectives and inspire new ways of seeing the world. Being at ArtRio with a proposal that combines innovation, creativity and accessibility reinforces our commitment to going beyond the oil and gas sector. We want every visitor to have a transformative experience and realize that culture is also an energy capable of moving society,” says Anna Medrado, PRIO’s specialist in incentive projects and social responsibility.