IPRIO

Instituto Reação

Founded 21 years ago by judoka and Olympic medalist Flávio Canto, his former coach Geraldo Bernardes and friends, Instituto Reação fosters human development and social integration through sports and education as tools and has already benefited around 4,000 children and young people. This was our first sponsored social project, having been with PRIO since 2017.

Instituto Dona de Si

Instituto Dona de Si is engaged in the personal and professional development of women. Its goal is to increase female leadership in all sectors of the Brazilian economy, from individual micro-entrepreneurs to high-level corporate leadership positions. The Institute believes that every woman needs to build new beliefs, modifying actions and becoming an entrepreneur of herself.

Favela Brass

The mission of Favela Brass is to foster cultural inclusion and social transformation through musical education for young people in communities and public schools surrounding the Santa Tereza district in Rio de Janeiro. Students learn wind instruments, percussion and a repertoire typical of marching bands and street groups – from sambas and marchinhas to the Rio de Janeiro’s funk and jazz.

Instituto Vini Jr

The mission of Instituto Vini Jr. is to support Brazilian public schools in building new teaching-learning models, using technology as a tool and sport as a language. Its methodology aims to increase teachers’ confidence and make the school an attractive place for students, valuing the strengths and interests of new generations.

Rede Cruzada

Rede Cruzada is a century-old institution that monitors the full basic education journey as a strategy for inclusion and social transformation. It serves over 1,000 beneficiaries daily, including 650 children aged 1 to 4 in formal early childhood education and 290 children and adolescents aged 6 to 17 in after/before school education in 4 units in Rio de Janeiro.

Sem Barreiras

Sem Barreiras is a project conceived by Olympic medalist Adriana Samuel and was created with the purpose of forming a new generation of citizens through sports. Combining volleyball, track and field and judo, the project encourages and teaches children and teenagers to overcome their own limits and reinvent themselves every day. Through practice and the values it brings, Sem Barreiras shows this generation that any future is possible.

Instituto Todos na Luta

The story of Todos na Luta is intertwined with that of boxing instructor Raff Giglio. The institute serves the communities of Vidigal, Chácara do Céu and Rocinha and is divided into two segments: education through sports, aiming to include young people in sports and contribute to their full development through recreational and educational activities; and High Performance Team, where students are offered adequate preparation for the practice of competitive Olympic boxing. The organization currently has over 100 participating students.

Time PRIO Paralímpico

The PRIO Paralímpico (PRIO Paralympic) Team was created in 2023 with 9 athletes and 1 ambassador, highlights from various sports, such as judo, swimming, rowing and track and field. Fostered through the Sports Incentive Law, this project allowed athletes to focus on their preparation for Paris 2024 with more quality and resources. “The mind is unstoppable.” is the motto that the Team adopts.

ArtRio

Founded in 2011, ArtRio is recognized as one of the most important events in the arts calendar. Since its first edition, the fair has promoted a calendar of actions throughout the year, bringing knowledge and contact with art to different audiences, both encouraging visits to museums, galleries and institutions and carrying out educational and cultural activities in different spaces.

As a way of recognizing and encouraging the dissemination of art among Rio residents, PRIO has become one of the main sponsors of the event since 2023.

Mundo Zira Exhibition

Mundo Zira is an interactive and inclusive exhibition with museography, that proposes a dive into the enchanted universe of Ziraldo’s characters through games that stimulate creativity and playfulness, with the full participation of visitors.

Fronteiras do Pensamento

Since 2006, Fronteiras do Pensamento has brought together influential thinkers in conference cycles to debate major current issues. It questions, collects answers and explores ideas that impact and nourish the entire society: in art, business and everyday life, in a trajectory with over 300 international conferences.

Prêmio I❤PRIO do Humor

The award was created by actor and comedian Fabio Porchat with the purpose of constantly encouraging and qualifying comedy professionals and projects, in addition to rescuing and promoting the memory of comedy in Brazil.

I🖤PRIO Theater

The Theater, located in the Jockey Club Brasileiro, is in the heart of the south zone of Rio de Janeiro, between the districts of Leblon, Gávea, Jardim Botânico and Lagoa. It offers a modern structure, cutting-edge technology, plenty of comfort, more than 350 seats and an external area of approximately 300 sqm.

I💙PRIO Winter Festival

The Winter Festival is currently part of the official calendar of the Marvelous City. The project aims to create an inclusive festival that celebrates the diversity of Brazilian music, fostering the exchange of experiences and the creation of connections between different musical genres (samba, pop, pagode, rap, pop-rock) and their respective communities. The event will feature shows by major Brazilian music artists, seeking to engage the internal audience of employees and achieve broad media coverage.

Brazilian Music Award

Created in 1987 by José Maurício Machline, the award recognizes Brazilian popular music. The 2024 edition took place on June 12th, at the Theatro Municipal do Rio (Municipal Theater of Rio de Janeiro), broadcast by Canal Brasil, presented by Regina Casé and Tim Maia as the guest of honor.

Dream Tour

The Dream Tour is the tournament organized by the Brazilian Surfing Confederation (CBSurf) where the best Brazilian surfers in the national ranking compete. The competition recognizes surfing through three pillars: valuing of athletes; creating new idols, and attracting and engaging a new community of admirers and fans.

Rio Marathon

The Rio Marathon is one of the largest sporting events in Latin America, attracting thousands of national and international runners to compete in several distances, including marathons, half marathons and shorter races. This year, we named the 5k street race I💙PRIO.

WEC – McLaren + United Autosports

The World Endurance Championship (WEC) is one of the most prestigious and exciting motorsport competitions in the world, bringing together elite teams and racers to take on endurance challenges on some of the most iconic tracks on the planet.

Nicolas Costa

After becoming Brazilian champion of the Porsche Carrera Cup with a season that attracted attention in 2023, Nicolas Costa, an athlete sponsored by PRIO since 2021, is part of the McLaren + United Autosports team in the current season of the World Endurance Championship (WEC) of the International Automobile Federation (FIA).