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I💙PRIO
,Sports
PRIO sponsors Rio Marathon for the first time
The Rio Marathon has won a new partnership for the 2024 edition: PRIO, which acquired the naming rights to the 5km race. The race took place on Thursday, May 30, at 4 p.m., starting at Aterro do Flamengo and finishing at Marina da Glória.
The support is part of I ♥ PRIO, a sponsorship platform, and also the company’s manifesto of love for the city in which it was born and the social, cultural, and sporting projects it supports and generates value. Gabriel Hackme, Sponsorship and Incentive Projects Manager at PRIO pointed out that the company has been sponsoring races for years to promote health and well-being among its employees. “This year, our investment brought around 200 employees to the track, as well as helping to make the event possible for thousands of people,” says Hackme.
The largest running festival in Latin America also included 1km, 21km and 42km races, consolidating its position as a major sporting and cultural event in the city of Rio de Janeiro.