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PRIO Sponsors the Dream Tour and Brings Elite Surfing to Espírito Santo
PRIO is a sponsor of the I ♥️ PRIO Dream Tour, a competition that gathers the elite of Brazilian surfing. The second stage of the tour will be held at Praia do Buraco, located in the resort region of Ponta da Fruta in Vila Velha, Espírito Santo, from July 16th to the 22nd.
With the naming rights for the event, PRIO chose to take part in the Dream Tour by investing in initiatives that contribute to the well-being of participants, visitors, and the region’s community. In addition to presenting the athletes’ area, which surrounds the entire structure and offers meals and snacks, a warm-up area, and showers, PRIO also promotes “PRIO Sessions,” a sunset concert featuring the local band Macucos, which is already part of the program for all stages of the event.
“Inspired by high-performance athletes, PRIO promotes well-being both inside and outside the company. We’re very pleased to be able to lend our name and our hearts to the Dream Tour in the 2024 season. We like to compare our team to high-performance athletes, who have discipline, willpower, courage, and a focus on results – and that’s why we connect so much with surfing,” explains Olivia Richardson, Head of Marketing & Communications at PRIO.
The company’s support for the top award in Brazilian surfing takes place through the I Prio sponsorship platform, which encompasses more than 40 projects focused on culture, sports, and social and educational development.