São Conrado beach will be the stage for the country’s best surfers in the 4th and final round of the I♥PRIO Dream Tour Rio de Janeiro

The closing of the Brazilian Surf Circuit will take place from November 27^th to December 2^nd

For another year, the ‘marvelous city’ will become the Brazilian capital of surfing, hosting the closing stage of I♥ PRIO Dream Tour Rio de Janeiro, a championship that represents the Main Division of the Brazilian Surfing Confederation (CBSurf). The stage champions and the 2024 Brazilian champions will be decided during the period from November 27^th to December 02^nd, with fierce disputes that will define the result of the ranking wave by wave during the heats.

This year’s chosen location in Rio was São Conrado beach, a spot frequented by surfers and which has strong, hollow waves, allowing good conditions for the athletes. In addition, the waves also offer a lot of speed at the junction and possibilities for aerial maneuvers, making for an incredible surfing show. 

“The city of Rio de Janeiro is one of the cradles of surfing in Brazil and it is an honor, for yet another year, to be able to hold the Brazilian Circuit closing there. The waves, the atmosphere that breathes sport and the public who are passionate about the sport make Rio a unique setting for crowning the season’s great champions. It has been special to experience the Dream Tour in different places in Brazil and to end this celebration in a place that breathes the surfing lifestyle,” says Luana Cloper, head of the Dream Tour.

In addition to the definitions in the sea, initiatives such as socio-environmental actions will take place on São Conrado beach, as well as the Prio Sessions, the PRIO sunset which also holds the naming rights for the stage. The initiative is part of the company’s sponsorship platform I❤ PRIO, which aims to boost sports, culture and education projects for several audiences.

“Our platform I ❤ PRIO goes far beyond sponsorships and stresses our commitment to giving back to society with several transformative initiatives.  We are very excited to host this last stage of the year in our host city, giving its name to a competition that features the elite of the high-performance sport of surfing and connects so much with our values at PRIO. Sport is part of our DNA and being able to contribute to this legacy, recognizing the athletes’ efforts, their high performance throughout the championship and capping a hugely successful event in the Marvelous City will be incredible,” explains Olivia Richardson, Head of Marketing and Communications at PRIO.

The Dream Tour is presented by PRIO, with Corona Cero and Instituto Aegea as Master Sponsors and Gerdau as a Sponsor.

For further information and updates, follow @dreamtoursurf on Instagram and visit the official website CBSurf.org.br. The competition will be broadcast live on the YouTube channel CBSurfPLAY and will be available on sportv from the semi-finals onwards.

The Dream Tour is organized by the Brazilian Surfing Confederation (CBSurf) and promoted by Dream Factory, who are together reviving the Main Division of the Brazilian Surfing Circuit through the Federal Government’s Sports Incentive Law, via the Ministry of Sport.  

About CBSurf

Recognized by the Brazilian Olympic Committee (COB) and by the International Surfing Association (ISA), the Brazilian Surfing Confederation (CBSurf) is the national governing body for surfing and all activities related to board sports, as defined in the CBSurf Bylaws. The organization was originally founded on October 17^th, 1998 and has 15 member state federations. The current headquarters are located in the city of Florianópolis, in Santa Catarina, with Flavio Padaratz as president and Paulo Moura and Brigitte Mayer as vice-presidents, elected in February 2022. CBSurf’s mission is to develop, produce, approve and organize the Dream Tour and the Brazil Cup, which make up the Brazilian Surfing Championship, the Brazilian Grassroots Surfing Circuit, the Brazilian Big Wave Circuit, the Brazilian Longboard Circuit, the Brazilian Master Circuit, the Brazilian Stand-Up Paddle Circuit (Race, Wave, Sprint and Paddleboard) and the Brazilian Parasurfing Championship. All of them in the men’s and women’s categories. Following the huge success of Brazilian surfing, both on the World Tour, with six world titles in the last nine years, and at the Olympics in Japan, with the unprecedented gold medal in surfing’s debut, a new management made up of former world elite competitors and the best professionals in Brazilian surfing, CBSurf has, as its core value, to foster and develop the creation of national idols, consolidating the careers of athletes in all categories, including the professions that gravitate around competitions, bringing dignity to the full Brazilian surfing community. In 2023, the Dream Tour set an unprecedented and historic standard in the world of Brazilian surfing.   

About Dream Factory

With over 22 years, Dream Factory is among the leading companies in the domestic live entertainment market. Starting as event producers, the company was born after producing the return of Rock in Rio to Brazil in 2001. In the moments that followed, it was one of the pioneers in the evolution of the sector with the creation and implementation of integrated brand experiences in live entertainment projects.

Currently, Dream Factory can already be considered the first integrated live entertainment ecosystem with proprietary events, services and community management. Acting as a holding company, it aggregates and enhances entertainment platforms in several thematic territories, inspired by the mosaic of Brazilian culture. Among its proprietary events are the Rio Marathon, ArtRio, Sertões, Árvore do Rio and Natal da Lagoa, Glocal, MNFST, Dream Tour, Carnaval de Rua, Mano a Mano, among others.

Dream Factory’s business umbrella also includes Dream Strategy, which offers strategic advisory for leading brands and companies; Dream Experience, a brand experience agency, and Dreamloc, in charge of logistics and infrastructure; Dream Venue, which manages venues such as Marina da Glória in Rio de Janeiro, and      GoDream, which manages ticket sales.     

CORONA 

Corona was born in Mexico in 1925 and is the most popular Mexican beer brand in the world, exported to more than 150 countries. Created in nature, it is synonymous with the beach and the celebration of outdoor moments, inviting people to take a break and relax. Corona has been sold in Brazil by Ambev since 2014 and is a partner in sustainable initiatives, having collected over 17.5 tons of garbage in 77 beach clean-ups across the country. The brand was also a pioneer in launching Brazil’s first returnable premium long neck and was recognized in 2021 as the first global beverage brand that is neutral in plastic waste, which means that the brand recovers and recycles more plastic than it uses in its production and distribution chain. 

Nice to meet you, we are PRIO 

We are the largest independent oil and gas company in Brazil, a pioneer in recovering and increasing the useful life of fields in production. Created in 2015, with five production assets in the Campos Basin, we focus on excellence and the pursuit of operational efficiency, prioritizing safety in operations and care about people and preservation of the environment. 

Headquartered in Rio de Janeiro, PRIO’s purpose goes beyond O&G: we want to draw the best from our energy to transform Brazil into a more efficient place. In addition, we seek to involve and return this growth to society by encouraging sport, culture, and the education initiatives – that are part of our I ❤ PRIO sponsorship platform.   
   

Website: https://www.prio3.com.br/    

LinkedIn: https://www.linkedin.com/company/prio3  

Instagram: https://www.instagram.com/prio3_/  

I❤ PRIO: https://www.instagram.com/iloveprio   

About Instituto Aegea

Instituto Aegea is the socio-environmental impact initiatives arm of Aegea, the Brazilian leading sanitation company. The Institute is committed to promoting partnerships, programs, projects and actions in two strategic areas: social inclusion and environmental protection. With a national scope, it operates in the regions where the group’s companies are present, with actions to improve the environment, human development and the quality of life of the population, generating positive impact and shared prosperity.

About Aegea:

Aegea operates through sanitation assets in all regions of the country. With sustainable growth, the company jumped from six municipalities served in 2010 to over 500 by 2024, spread across 15 states, benefiting more than 31 million people. In 2023, the company expanded its operations on another sanitation front with the management of solid urban waste, starting its activities in the Cariri region of Ceará, thus reinforcing its commitment to sustainability and actions that generate a positive impact for the population, especially the most vulnerable, and the environment. The company’s leadership position and this evolution were made possible by its business model, which is based on operational efficiency and expertise, financial discipline and alignment with ESG principles. For further information, access the website: http://www.aegea.com.br/

About the UN Global Compact
As a special initiative of the UN Secretary-General, the UN Global Compact is a call for companies around the world to align their operations and strategies with 10 universal principles in the areas of human rights, labor, the environment and anti-corruption. Launched in 2000, the Global Compact guides and supports the global business community in advancing the UN’s goals and values through responsible corporate practices. With over 18,000 participants in 65 local networks covering 162 countries, it is the largest corporate sustainability initiative in the world. For further information, follow @globalcompact on social media and visit our website at www.unglobalcompact.org. The UN Global Compact – Brazil Network was created in 2003, making it the second largest local network in the world, with more than 1,900 participants. The more than 50 projects carried out in the country mainly cover the following topics: Water and Sanitation, Food and Agriculture, Energy and Climate, Human Rights and Labor, Anti-Corruption, Engagement and Communication. For more information, follow @pactoglobalbr on social media and visit our website at www.pactoglobal.org.br

About Blue Keepers                   
Blue Keepers is a national program that seeks to effectively mobilize resources and technological innovation in the fight against plastic pollution in river basins and the ocean, with the involvement of companies from all industries, different levels of government and civil society in the ecosystem preservation. As a promoter of SDG 14, it is part of the Ocean Decade, created by the UN in 2020, aiming to preserve and sustainably use the oceans, seas and marine resources for sustainable development. An estimated 150 million tons of plastic currently circulate in the sea. Find out more on the @blue.keepers Instagram profile and on the hotsite: https://www.pactoglobal.org.br/blue-keepers/

About Gerdau
With 123 years of history, Gerdau is Brazil’s largest steel producer and one of the main suppliers of long steel in the Americas and specialty steel in the world. In Brazil, it also produces flat steel and iron ore for its own consumption. Furthermore, the company has a new business division, Gerdau Next, with the purpose of carrying out entrepreneurship actions related to steel. Aiming to empower people who build the future, the company is present in several countries and has over 30,000 direct and indirect employees across all its operations. Gerdau, the largest recycler in Latin America, uses scrap as an important raw material: 71% of the steel it produces is made from this material. Every year, 11 million tons of scrap are transformed into several steel products. The company is also the world’s largest charcoal producer, with over 250,000 hectares of forest in the state of Minas Gerais. As a result of its sustainable production matrix, Gerdau currently has one of the lowest average greenhouse gas emissions (CO₂e), of 0.86 t of CO₂e per ton of steel, which is approximately half the global average for the industry, of 1.91 t of CO₂e per ton of steel (worldsteel). By 2031, Gerdau’s goal is to reduce carbon emissions to 0.82 t of CO₂e per ton of steel. Gerdau’s shares are listed on the São Paulo (B3) and New York (NYSE) stock exchanges.

More information to the press:   
Esporte&Negócio    
www.esporteenegocio.com.br  
@esporteenegocio      
Chris Volpe – [email protected] – +55 (13) 99177 1529      
Guto Francischini – [email protected] – +55 (11) 98437 6545